To continue improving customer experiences, Klaviyo is committed to making constant updates to its platform. And while our team is all over these changes well before they come to life, we know fellow business owners are juggling 100 things. That is why we are here to walk you through the updates you need to know about.
With some amazing updates now officially underway, we thought we would dig into the ones we really think you need to embrace, especially before Black Friday.
The Updates Worth Knowing
Email is a massive guessing game, which is why A/B testing is so effective at seeing what messaging resonates best. Klaviyo's new AI subject line A/B testing for campaigns helps you create different variations in no time.
Customers love knowing their order is on the way, so why not wow them with a text landing straight to their phone? Transactional SMS builds a great relationship through pro-active customer service. The best part? You can set it all up within a flow, so it is set and forget.
Counters show visitors in real time how many people are part of your database. Pair it with language like "100,000 people already enjoyed 10% off" to build FOMO and make new visitors far more likely to sign up and become part of that number. No discounting language required, either.
A massive one for designers who create on Canva. Design on Canva and share assets instantly with Klaviyo to streamline the creative process, make quick tweaks and get emails out quicker. No manual uploads (which can bloat email size and drop file quality), so you are left with only the highest-value email.
Grow your list faster by simplifying signup. Customers now receive a one-time passcode when they provide their SMS details, ensuring the number is valid so they can receive their discount code. On Apple or Android, the passcode pre-populates to streamline the double-opt-in process.
Deliver more personalised TikTok ads and drive more revenue through smarter targeting. The newest integration lets you connect your Klaviyo segments with TikTok, helping you generate stronger ROI.
Flows AI is ready to change email automation forever. Not sure how to create an effective welcome series? Need help with conditional splits in your abandoned cart flow? Flows AI can pre-populate a flow funnel so customers receive curated, personalised experiences. Simply tell Klaviyo what you are looking for and let it handle the rest.
