To continue improving customer experiences, Klaviyo is committed to making constant updates to its email marketing platform. And while our team at Email By Design are all over these changes well before they come to life, we know fellow business owners are juggling 100 things so we wanted to walk you through all that’s new on Klaviyo.
With amazing updates now officially underway, we thought we would take a few minutes of your time to dig into the updates we really think you need to embrace, especially before Black Friday!
AI Campaign A/B Testing
Email is a massive guessing game, which is why A/B testing is so effective to see what messaging resonates best with your customers. Klaviyo's new AI subject line A/B testing for campaigns will help you create different variations in no time!
Transactional SMS’s
Customers love knowing that their order is on the way, so why not wow them with a text landing straight to their phone? Sending transactional SMS's helps to build a great relationship by providing pro-active customer service. The best part? You can set this all up within a flow so it's set & forget!
Sign Up Form Counters
Counters on sign-up forms can show your customers in real time how many people are part of your email marketing database. Pairing this with language such as ‘100,000 people already enjoyed 10% off’ can build a sense of FOMO, making new visitors to your website all the more likely to sign up to become part of this number.
You don’t have to use discounting language if you don’t want to, either! Some other examples include:
- 30 other customers have chosen to support the world today
- 100 others have joined our local community this month
- 2,500 customers have already become part of something bigger
Testing different languages through A/B tests can help you determine which counters are the most effective for your website.
Integrate with Canva (coming soon)
This up-and-coming update is a massive one for graphic designers who create on Canva.
Now, users can design on Canva and share assets instantly with Klaviyo to streamline the creative process, make quick tweaks and get emails into your customers' inboxes quicker. It requires no manual uploads, which can, otherwise, increase email size and decrease file quality, to ensure you’re left with only the highest-value email.
Smart SMS Opt-In
Grow your email list faster by simplifying the signup process. Now, customers can receive a one-time passcode when they choose to provide you with their SMS details. This not only ensures that customers provide you with a valid SMS so they can receive their discount code, but it also pre-populates the one-time passcode if they’re using their Apple or Android phone to streamline the double-opt-in process.
TikTok Integration
Deliver more personalised TikTok ads and drive more revenue through smarter targeting. The newest integration allows you to connect your Klaviyo segments with TikTok, helping you generate stronger ROI.
Flows AI (coming soon)
Flows AI is ready to change the way we do email automation forever. Not sure how to create an effective welcome series? Need help with conditional splits in your abandoned cart flow? The flows AI can pre-populate a flow funnel to confirm customers receive curated, personalised email experiences. Simply tell Klaviyo what you’re looking for and let them handle the rest.
Want to stay at the front of the game?
The Email By Design team is passionate about helping you implement the latest Klaviyo advancements to ensure your email marketing is always one step ahead of your competition. Ready to up your email marketing game? Contact us today for a free 15-minute consultation.
