Audit season is here as Black Friday draws close. It may be hard to believe, but as much as you scratch your head, questioning how the end of the year has come around so quickly, time is still ticking.
Do you have a unique strategy in place that will wow your customers this year? Are you going bigger and grander than you ever have before?
Before you lock in these plans and start your marketing, though, we are here to challenge you.
Quick gut check
How ready is your Klaviyo account, really?
?How certain are you that your Klaviyo account is set up to help you succeed?
?With confidence, can you say you understand the platform like the back of your hand?
Here is why an audit is essential before Black Friday kicks in.
What a pre-Black Friday audit covers
Your account is correctly set up
Even mishaps around currency and timezone can cause reporting inconsistencies. We identify key setup errors so your account not only functions correctly but presents data that is accurate and in line with your business goals.
Currency · Timezone · Data accuracy
A deep dive into your email design
A poorly designed email can cost you thousands in potential sales, and over Black Friday that is not a risk worth taking. We evaluate your current designs, flag anything off best practice (missing alt-text, an oversized hero banner) and suggest changes that lift clicks, opens and purchases.
Alt-text · Hero size · Best practice
A full review of your email flows
Flows rely on a complex web of filters and triggers. We analyse your automations to make sure emails reach the right people at the right times, and present opportunities to modify your setup for Black Friday, elevating sales while keeping time urgency and promotional relevance.
Triggers · Filters · Timing
A closer look at your segmentation
Segmentation over Black Friday can deliver exceptional results. We examine your current setup and advise how to improve it, plus the inclusions and exclusions to use through the period so you keep engagement high and unsubscribe rates low.
Inclusions · Exclusions · Engagement
Suggestions to beat your benchmarks
We analyse your industry benchmarks and how you perform against them, then identify strategies and account changes that move you into a higher percentile. The higher you rank in Klaviyo's benchmarking, the more likely you are to land in inboxes rather than the promotions tab.
Percentile · Deliverability · Inbox
A poorly designed or structured email can cost you thousands. Over Black Friday, that is not a risk you want to take.
Backed by Success
★★★★★
The Klaviyo Audit has been extremely valuable to our business, and I would recommend it to anyone. I really liked that the results were discussed one-on-one, not just a video recording sent through, so I was able to ask questions and get feedback. The audit was really thorough, and the recommendations were clear and easy to follow in the provided spreadsheet. I will definitely be continuing to have Anna review our Klaviyo performance.
Snoot Style
Spaces are Limited
With Black Friday rapidly approaching, Klaviyo Audit spaces are limited. Amplify your strategy and stay ahead of your competition by partnering with the Email By Design team.
Booking fast
Audit spaces are filling up before Black Friday
