Black Friday is drawing close. It may be hard to believe, but as much as you scratch your head, questioning how the end of the year has come around so quickly, time is still ticking.
Do you have a unique strategy in place that will wow your customers this year? Are you going bigger and grander than you ever have before?
Before you lock in these plans and start your marketing, however, we’re here to challenge you. How certain are you that your Klaviyo account is set up to help you succeed? With confidence, can you say you understand the platform like the back of your hand?
If you even hesitated to answer, a pre-Black Friday email marketing audit is in order, and the Email By Design team is here to help.
Here’s why an audit is essential before Black Friday kicks in…
We Ensure Your Account Is Correctly Set Up
Even mishaps around your account currency and timezone can cause reporting inconsistencies. Our audit identifies any key setup errors in your account to guarantee it not only functions correctly but also that all data presented is accurate and in line with your business goals.
We Dive Deep Into Your Email Design
A poorly designed or structured email can cost you thousands in potential sales. Over Black Friday, this is not a risk you want to take, as it may lower your profit margins. We take the time to evaluate your current email designs and identify any areas not aligned with best practices. This could be something, such as missing alt-text or the size of your hero banner.
We then suggest how to make appropriate changes to improve your designs, which can lead to better clicks, opens and purchases over Black Friday period (and beyond).
We Evaluate Your Email Flows
Email flows can be tricky as they rely on a complex web of filters and triggers. We analyse your automations to ensure emails are sent at the right times, to the right people. We also suggest changes, where appropriate, to maximise the effectiveness of your flows. For Black Friday, we can also present potential opportunities to slightly modify your setup. This can help elevate sales while maintaining time urgency and promotional relevance.
We Examine Your Segmentation Strategy
Segmentation in email marketing, especially over Black Friday, can help you deliver exceptional results. Our audit examines your current segmentation setup and provides advice about how this can be improved to guarantee the right customers are receiving your promotional emails and texts. We can also show you the appropriate inclusions and exclusions to utilise over the Black Friday period to maintain good engagement while keeping unsubscribe rates as low as possible.
We Make Suggestions To Help You Outperform Your Benchmarks
We analyse your industry benchmarks and your performance relative to them. We then help you identify strategies and account changes that can uplift your results and help you move into a higher percentile. The higher your business is ranked in accordance with Klaviyo’s benchmarking, the more likely you are to end up in customer inboxes (rather than the promotions tab). This can help you outperform your competitors and deliver sales beyond your expectations.
Backed By Success
“The Klaviyo Audit has been extremely valuable to our business, and I would recommend it to anyone. I really liked that the results were discussed in a one-on-one - and not just a video recording sent through. So I was able to ask questions and get feedback. The audit was really thorough, and the recommendations were clear and easy to follow in the provided spreadsheet. I will definitely be continuing to have Anna review our Klaviyo performance." - Snoot Style.
Spaces are Limited
With Black Friday rapidly approaching, Klaviyo Audit spaces are limited. Amplify your strategy and stay ahead of your competition by partnering with the Email By Design team. Secure your space now.
