The back in stock flow is not the first email flow that business owners think about. The welcome series, abandoned cart and post-purchase flows are definitely higher priorities when you are setting up your Klaviyo account for the first time. But when the groundwork is done, circling back to a back in stock flow is a must.
Where it sits in your flow list
And before you ask, it is for so much more than telling customers that products are back on the shelves. Want to know why it is a necessity in your email strategy? Keep reading to find out.
What Is a Back In Stock Flow?
Let's start with the basics. A back in stock flow is an automated email sent to customers when a product that has been out of stock finally makes a return. It works with a sign-up form, which appears on your product page as a "notify me when available" button the moment your inventory hits zero. That form stores interested customer data on file until the time arrives to let them know your product is available once more.
Collect email, SMS or both, depending on how in-demand the product is.
Depending on how in-demand your products are, you can customise this form to collect email and/or SMS, which you can then use to target your customers accordingly. With the right urgency-driving copy and a carefully designed email, it will not be long before you need to run another restock.
What Are the Benefits?
With a back in stock flow, you do not need to send out manual emails every time a product replenishes, it does it automatically. You can also sign up for a back in stock report to be sent to you weekly so you know how many people are waiting for each out of stock product. We particularly love this feature when perishables are involved, as it can prevent costly over-ordering.
Not Sure How to Set It Up?
Not sure how to set up a back in stock flow and associated sign-up form? Get in touch to book development hours with the Email By Design team. This way, we can use our expertise to support your email marketing growth.
