The start of April brings a fresh wave of energy and plenty of new opportunities. It’s also a time when customers may need a little extra encouragement to make a purchase. That’s why using well-thought-out April Days Of Celebration in your campaigns can help your brand stand out, giving your audience more than just products, they get experiences, stories, and a reason to engage.
Rather than leaning into the usual “sell, sell, sell” approach, April offers the perfect opportunity to tap into seasonal moments and meaningful events that position your brand beyond just products and promotions.
Not sure how to add more of a lifestyle angle to your marketing this April? Check this Email by Design list:
April Days Of Celebration
April 1: April Fool’s Day
April 2: World Autism Awareness Day
April 2: International Children’s Book Day
April 3: Good Friday
April 4: International Carrot Day
April 4: 404 Day
April 5: Easter Sunday
April 6: Easter Monday
April 7: World Health Day
April 9: Unicorn Day
April 10: Siblings Day
April 11: Cheese Fondue Day
April 12: Space Day
April 13: International Plant Appreciation Day
April 18: World Heritage Day
April 18: Husband Appreciation Day
April 20: Lookalike Day
April 21: World Creativity & Innovation Day
April 22: World Earth Day
April 23: World Book Night
April 23: English Language Day
April 25: ANZAC Day
April 26: London Marathon
April 29: International Dance Day
April 29: World Stationery Day
April 30: International Jazz Day
Evergreen Idea: The Background Image
The smallest changes in your email marketing templates can make the most impactful differences. Take relatively lengthy emails, for example. They can easily be skimmed through, meaning important sections can be missed and ignored.
Finding a way to stop customers from engaging in this skimming behaviour is critical!
One way to do so is to change the backgrounds of your emails, or even specific sections in your emails, so the content is slightly more jarring on the eye. Even if they find themselves drifting or subconsciously skimming, these sudden changes can bring them back to reality, ensuring the most important parts of your email are read correctly.
Using background images instead of plain colours to do so can add that extra layer to help personalise the experience, reinforce your brand, and add visual interest without overwhelming the message.
