April is a month filled with events and excitement. This year, with multiple long weekends and events on the radar, there are many events to highlight in your emails. When used strategically with your email marketing, this helps you create impactful content that sells.
Not sure which events you want to target? Some of our events to highlight in your emails this month include:
April Days of Celebration
April 1: April Fools Day
April 2: Autism Awareness Day
April 2-8: International Dark Sky Week
April 4: 404 Day
April 7: World Health Day
April 10: Global Work From Home Day
April 11: World Parkinson’s Day
April 13: Palm Sunday
April 15: World Art Day
April 16: World Voice Day
April 18: Good Friday
April 20: Easter Sunday
April 21: Easter Monday
April 22: Earth Day
April 23: English Language Day
April 23: World Book Night
April 25: ANZAC Day
April 25: World Penguin Day
April 29: International Dance Day
April 30: Stop Food Waste Day
April 30: International Jazz Day
Evergreen Idea: The Calendar Event Celebration in Your Emails
Email by Design have so many great ideas above (and each month) that you can share with your customers. Are you showing your audience that you’re celebrating these events yourself?
A non-sales email showcasing your Easter chocolates in April, Christmas gifts in December and all Key occasions to feature in your emails can add a more human touch to your brand! You don’t need to wait around for a big event, either.
Take World Penguin Day, from above, for example.
Simply sharing a selfie or photo you took of the penguins the last time you went to the zoo could be enough to give your customers insight into your life as a business owner. It may be a small act for you. For them, however, it shows that you are a real brand, fuelled by real people.
Believe it or not, this can impact your sales immensely.
