You can’t convince us that August is right around the corner! 2025 has just started. Right?
It’s almost hard to believe that this is the time of the year when we start to think about Black Friday and Christmas promotions. But they’re well and truly only a few months away now. And believe us, with emails ramping up and up each year, you need to be prepared.
But before your mind pans to the end of the year, you have a fun-filled August to plan. While your customers are warming up their hands and layering up, keep your inbox hot with these campaign ideas.
August Days of Celebration
August 1: World Beer Day
August 1: International Mahjong Day
August 4: Picnic Day
August 7: Aged Care Employee Day
August 8: International Cat Day
August 8: Global Sleep Under The Stars Night
August 10: National Science Week Starts
August 12: International Youth Day
August 12: World Elephant Day
August 13: World Left-Handers Day
August 14: World Lizard Day
August 16: World Rum Day
August 17: Black Cat Appreciation Day
August 18: Never Give Up Day
August 19: National Potato Day
August 19: World Photography Day
August 21: Daffodil Day
August 21: World Entrepreneur Day
August 23: Find Your Inner Nerd Day
August 26: National Dog Day
August 29: World Video Game Day
August 30: International Whale Day
Evergreen Idea: The Conversational Tone
Customers want to feel like they are being heard. They also want to feel like they aren’t always being spoken at. How often are you speaking to them instead?
By this, we mean how often are you writing emails that are slightly more relaxed? While your brand has a voice it wants to maintain, being slightly more conversational in some emails can help push sales and conversions to new heights.
This is most beneficial in flows like abandoned cart and browse abandonment as well as sale campaigns. This is because a tonal change can feel a little more real. It resonates with customers as it feels more like you're feeding them information rather than forcing sales upon them.
