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Your Emails, Deliberately Designed for Results
Your Emails, Deliberately Designed for Results
Your Emails, Deliberately Designed for Results
Your Emails, Deliberately Designed for Results
Your Emails, Deliberately Designed for Results
Your Emails, Deliberately Designed for Results
Email By DesignEmail By Design
August Content Ideas: Get your customers ready to spend again with these marketing events

August Content Ideas: Get your customers ready to spend again with these marketing events

Ah, winter. A great time for rugging up on the couch, drinking hot chocolate and sleeping in. But unfortunately, not the greatest period for e-commerce businesses. Customers can often grow quiet over this time of year with overseas and interstate, making sales a harder slog (that is unless your product or service is cold weather related!).


With the weather finally starting to warm again after what has been a chilly winter, you have the opportunity now to encourage your customers back into their regular spending patterns so they are primed for purchasing, especially with Christmas only four months away. Yes, you heard that correctly!


When you don’t want to host another sale but want to boost your revenue this month, remember that targeting key events and calendar dates is always a great way to go. Some key ones happening this month include: 


August Days of Celebration


August 1: World Wide Web Day

August 1: The Horse’s Birthday 

August 2: Jeans for Genes Day 

August 2: International Beer Day 

August 4: National Aboriginal and Torres Strait Islander Children’s Day

August 7: International Friendship Day 

August 8: International Cat Day 

August 9: The International Day of the World’s Indigenous Peoples 

August 10: National Science Week Starts 

August 11: Hip Hop Appreciation Day

August 12: International Youth Day 

August 12: World Elephant Day 

August 14: World Lizard Day 

August 15: Indian Independence Day 

August 16: National Run Day 

August 19: National Potato Day 

August 19: World Humanitarian Day 

August 22: Be An Angel Day 

August 23: Daffodil Day 

August 26: International Dog Day 

August 30: Wear It Purple Day 


Evergreen Idea: Share Industry News 


You don’t need to limit your email marketing to what is happening in your business or behind the scenes. You can also inform your audience by sharing relevant industry news. This can include highlighting emerging trends that might impact your audience, sharing insights from industry experts to provide a deeper understanding, and informing your subscribers about new regulations or policy changes that could affect them.

This is fantastic in helping them understand why they may need your products, why they should choose your brand or what sets you apart in the industry. It also positions you as a leader in the field, helping to bolster the loyalty your database has toward you. 

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