Ah, winter. A great time for rugging up on the couch, drinking hot chocolate and sleeping in. But unfortunately, not the greatest period for e-commerce businesses. Customers can often grow quiet over this time of year with overseas and interstate, making sales a harder slog (that is unless your product or service is cold weather related!).
With the weather finally starting to warm again after what has been a chilly winter, you have the opportunity now to encourage your customers back into their regular spending patterns so they are primed for purchasing, especially with Christmas only four months away. Yes, you heard that correctly!
When you don’t want to host another sale but want to boost your revenue this month, remember that targeting key events and calendar dates is always a great way to go. Some key ones happening this month include:
August Days of Celebration
August 1: World Wide Web Day
August 1: The Horse’s Birthday
August 2: Jeans for Genes Day
August 2: International Beer Day
August 4: National Aboriginal and Torres Strait Islander Children’s Day
August 7: International Friendship Day
August 8: International Cat Day
August 9: The International Day of the World’s Indigenous Peoples
August 10: National Science Week Starts
August 11: Hip Hop Appreciation Day
August 12: International Youth Day
August 12: World Elephant Day
August 14: World Lizard Day
August 15: Indian Independence Day
August 16: National Run Day
August 19: National Potato Day
August 19: World Humanitarian Day
August 22: Be An Angel Day
August 23: Daffodil Day
August 26: International Dog Day
August 30: Wear It Purple Day
Evergreen Idea: Share Industry News
You don’t need to limit your email marketing to what is happening in your business or behind the scenes. You can also inform your audience by sharing relevant industry news. This can include highlighting emerging trends that might impact your audience, sharing insights from industry experts to provide a deeper understanding, and informing your subscribers about new regulations or policy changes that could affect them.
This is fantastic in helping them understand why they may need your products, why they should choose your brand or what sets you apart in the industry. It also positions you as a leader in the field, helping to bolster the loyalty your database has toward you.
