April in Australia means we're well into Autumn and while leaves are falling, it's time to level up your campaign themes this month! As always, we've scoured the net for some of the best days of celebration to inspire your next emails. Of course, Easter is probably the biggest one to note, but there's plenty of fun to be had with International Fun at Work Day, World Party Day, and World Circus Day too! Take a peek at the full list, as well as an Evergreen idea below...
DAYS OF CELEBRATION IN APRIL:
APRIL 1: April Fools Day
APRIL 1: International Fun at Work Day
APRIL 2: World Autism Awareness Day
APRIL 3: World Party Day
APRIL 4: International Carrot Day
APRIL 6: World Table Tennis Day
APRIL 7: World Health Day
APRIL 10: World Homeopathy Day
APRIL 15: World Art Day
APRIL 15-18: Easter
APRIL 16: World Circus Day
APRIL 22: Earth Day
APRIL 27: International Guide Dog Day
APRIL 29: International Dance Day
APRIL 30: International Jazz Day
APRIL 30: International Sculpture Day
EVERGREEN IDEA - THE BLOG/NEWSLETTER CAMPAIGN
It's important to mix up the types of content you send to your subscribers, to keep them engaged, so if you have a Blog on your site, then let your email list know all about it! You could either focus on sending a purely informative email including a snippet of the Blog Post, then leading them to read the full version on your site. Once they've landed on your site, they may be tempted to explore your store too! Otherwise, you could link the educational content in your email with a direct call-to-action of buying products. Try out both and compare results!
