If you're looking to add some quirky touches to this month's campaigns, we've got the days of celebration to theme them around! August's list sure is mighty. There's a lot going on in the farewell weeks of winter, including quite a few days dedicated to different animals; from lizards and lions, to elephants and honey bees. What will your top picks be?...
DAYS OF CELEBRATION IN AUGUST:
August 5: International Beer Day, National Jeans for Genes Day
August 8: International Cat Day
August 9: International Day of the World's Indigenous Peoples
August 10: World Calligraphy Day, World Lion Day
August 12: International Youth Day, World Elephant Day
August 13: International Left-handers Day
August 13-21: National Science Week
August 14: World Lizard Day
August 16: RSPCA Cupcake Day
August 19: World Photography Day
August 20: World Honey Bee Day
August 20-26: National Book Week
August 21: World Senior Citizens Day
August 22: World Plant Milk Day
August 23-31: World Water Week
August 24: International Strange Music Day
August 27: World Rock Paper Scissors Day
August 28: International Read Comics in Public Day
August 30: International Whale Shark Day
EVERGREEN IDEA: THE 'FREE PRODUCT' CAMPAIGN
This is a perfect eye-catcher for subscribers yet to make a purchase, and for those who need a nudge to return. You could offer your freebie to customers who buy a specific product, creating a complimentary pair. Or, you could give away your free product with every order over a certain amount, say $80, for example. Of course, make sure you're giving away something that is not too valuable money-wise, but still intriguing enough to lure shoppers in. If you have excess stock of particular item, that could be a good candidate!
