It truly is the most wonderful time of the year. Trees go up, ovens work overtime, and everyone suddenly becomes a professional gift wrapper. But for business owners, December is not just magical, it is strategic. That is why strong December content ideas can be the difference between blending in and standing out.
You know first-hand how make-or-break this time of year can be. The right language, sales and promotions can drive your numbers up drastically. The wrong ones can easily drown you out among your competitors.
With Black Friday just finished, you may feel pressured to always have the biggest, best discount ready. Here is a little secret: you do not need to constantly discount to sell, sell, sell. Marketing to the right events (not just the big Christmas Day) helps your database resonate with your end-of-year messaging, and understand why shopping with you is a must before the year closes. Not sure which events? Some of our favourite December special days include:
Shipping Cutoffs Matter
Are you going away over the Christmas break? Do you have a final day customers can order before their product likely will not arrive in time for gifting? It is essential you communicate this to your database as soon as possible, and keep communicating it loudly and clearly until your cut-off day arrives.
This ensures nobody is left disappointed or short on gifts come Christmas Day, and it keeps your end-of-year goodwill intact.
Communicating cut-offs avoids disappointment, and it ensures you have a leg to stand on should customers ever challenge your shipping timeframes.
Ready when you are
Make this December all the more merry
If you would like your December campaigns and shipping-cutoff comms planned and designed for you, our team is here to help.
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