It truly is the most wonderful time of the year! Christmas is nearly here, after all! There’s something about setting up the tree, baking fresh treats and shopping for others that makes the end of the year such a magically fun time.
As a business owner, you would know first hand how make-or-break this time of year can be. The right language, sales and promotions can drive your numbers up drastically. The wrong ones… well, they can easily drown you out amongst your competitors.
But, with Black Friday just finished, you may be feeling pressured to always have the biggest and best discount at the ready. Here’s a little secret! You don’t just need to constantly discount to sell, sell, sell!
Marketing to the right events (not just the big Christmas day) can help your database resonate with your end-of-year messaging all the more. Plus, it can help them understand why shopping from you is an absolute must before the year comes to a close.
Not sure which events you can chat about? Some of our favourite December special days include:
December Days of Celebration
December 1: Cyber Monday
December 2: Giving Tuesday
December 3: International Day of People With Disability
December 4: Wildlife Conservation Day
December 5: International Volunteer Day
December 8: Pretend To Be A Time Traveller Day
December 9: World Techno Day
December 9: Christmas Card Day
December 10: Nobel Prize Day
December 10: Human Rights Day
December 11: Christmas Jumper Day
December 12: Gingerbread House Day
December 14: Monkey Day
December 14: Hanukkah Begins
December 16: Stupid Toy Day
December 18: Bake Cookies Day
December 20: Go Carolling Day
December 20: Games Day
December 21: Don’t Make Your Bed Day
December 21: Crossword Puzzle Day
December 23: Festivus
December 24: Christmas Eve
December 25: Christmas Day
December 26: Boxing Day
December 27: Leftovers Day
December 31: New Year’s Eve
Shipping Cutoffs Matter
Are you going away over the Christmas break? Do you have a final day that customers can order before their product will likely not arrive in time for gifting? It’s essential that you communicate this with your database as soon as possible, and that you continue to communicate it loudly and clearly until your cut-off day arrives. This ensures that nobody is left disappointed or short on gifts on Christmas Day.
This is because communicating cut-offs avoids disappointment, and it ensures that you have a leg to stand on should customers challenge your shipping timeframes.
