We always find that the first month of the year flies by, and before you know it February is here. That time has arrived, so let's make the most of the final month of Summer, with some super fresh ideas to fill your February campaign sends.
DAYS OF CELEBRATION IN FEBRUARY
1: Chinese New Year - The Year of the Tiger
4: World Cancer Day
4-20: Winter Olympics
5: World Nutella Day
5: World Ukulele Day
11: International Day of Women & Girls in Science
12: Darwin Day - Celebrating Charles Darwin
14: Valentine's Day
17: Random Acts of Kindness Day
27: International Polar Bear Day
EVERGREEN IDEA: THE "GIVE AWAY"
Even though this campaign theme can be used any time of the year, it may be especially fitting around the 17th of this month; 'Random Acts of Kindness Day.' The best option would be to give away one of your products, or gather a few together in a bundle. This way, the recipient gets to experience your brand and hopefully fall in love with it, turning them into a future customer. Meanwhile, those who miss out, may end up buying from you anyway, if the promotion of the give away is tempting enough! You could also consider partnering with one or multiple other brands for the give away. Make sure they are aligned with yours, and are not direct competition though. Have fun with it!
