It seems hard to believe that 2025 is here. Did you have a good 2024? Did you smash new milestones? Are you ready to achieve bigger and better things in 2025? Is increased revenue on your mind?
No matter where your sales goals sit in 2025, achieving them starts with a good marketing plan. What better way to form a relevant and highly relatable marketing plan than by targeting key events? Some great ones in January include:
January Days of Celebration
January 1: New Year’s Day
January 2: Swiss Cheese Day
January 3: International Mind-Body Wellness Day
January 4: World Braille Day
January 7: Orthodox Christmas Day
January 8: World Literacy Day
January 11: International Thank-You Day
January 14: International Kite Day
January 14: World Logic Day
January 15: Strawberry Ice Cream Day
January 16: Global Word Search Day
January 18: Winnie The Pooh Day
January 20: Martin Luther King Day
January 24: International Day of Education
January 26: Australia Day
January 27: International Holocaust Remembrance Day
January 28: International Lego Day
January 29: Chinese New Year
January 31: International Zebra Day
Evergreen Idea: Talking About The Weather
The weather! How boring, right?
While it’s a conversation you have been taught to avoid with friends, family and colleagues, it’s not one to avoid in your email marketing. This is because talking about the weather allows you to form a bond with your local customers, helping them better relate to your products.
For example, if you’re a swimwear brand and the weather has taken a turn for the worse, it doesn't mean your sales need to turn downward. Speaking about how much you love going to the spa or sauna on a cold day can give your customers new ideas and help those sales stay on track!
