Welcome to 2026! If you are looking for fresh January content ideas, how exciting that we now have another 12 months of memories, email fun and special occasions to celebrate. For us, January is a real motivator for the year ahead. The year normally starts slow, with many businesses not returning right away, but the way you perform this month can set the tone for the rest of your year. That is why starting with a bang is critical.
Not only does it give you the energy to tackle every day with driving force, it pushes you to try new things, step outside your comfort zone and take on exciting challenges. But how do you make sure your January sales exceed expectations when so many of your customers are still sipping margaritas far, far from home?
Targeting key events builds resonance, and it is one way to snap customers back into reality even when the beach is still calling their names. Here are some fun-filled January special days to build around:
Evergreen Idea: The Email Engagement Test
Trying something new in 2026 can be daunting, and you may worry it will not hit the mark the way you hoped. So why not test it first? Your VIP customers are the best of the best in your database, the most receptive to your emails and the most likely to act once you send something.
Test before you roll out
Sending new content to your VIPs first, and seeing how the results go, gives you a glimpse of how the campaign will perform among your wider audience. Plus, it reduces the risk of harming deliverability if the opens, clicks and sales do not translate the way you had hoped.
Ready when you are
Start 2026 with a bang
If you would like your monthly campaigns mapped out for a strong start to the year, our team can plan and design them for you.
Chat with our team
