Welcome to 2026! How exciting that we now have another 12 months of memories, email fun and special occasions to celebrate. For us, January can be a real motivator for the year ahead. While the year normally starts slow, with many businesses not returning right away, the way you perform this month can really set the tone for how the rest of your year will look. That’s why starting with a bang is critical.
Not only does it provide you with the energy you need to tackle every day with driving force, it can push you to try new things, step outside your comfort zone and even take on exciting challenges. But how can you make sure your January sales exceed your expectations and set you up for success when so many of your customers are still sipping margaritas far, far away from home?
Targeting key events builds resonance, and as such, it’s one way to snap your customers back into reality, even when the beach is still calling their names. That’s why we’ve detailed some fun-filled January special days below:
January 2026 Days of Celebration
January 1: New Year’s Day
January 2: World Introvert Day
January 3: International Mind-Body Wellness Day
January 4: World Braille Day
January 4: World Hypnotism Day
January 5: National Whipped Cream Day
January 8: World Typing Day
January 8: Bubble Bath Day
January 10: World Hindi Day
January 12: Kiss A Ginger Day
January 12: Australian Open Begins
January 13: Rubber Ducky Day
January 14: Dress Up Your Pet Day
January 16: National Religious Freedom Day
January 17: International Mentoring Day
January 18: Winnie The Pooh Day
January 18: National Thesaurus Day
January 19: Good Memory Day
January 21: One-Liners Day
January 24: Just Do It Day
January 24: International Day Of Education
January 26: National Spouses Day
January 27: National Geographic Day
January 28: International Lego Day
January 30: Croissant Day
Evergreen Idea: The Email Engagement Test
Trying something new in your email marketing in 2026 can be daunting! Not to mention, you may worry that it won’t hit the mark the way that you hoped. So, why not test it first?
Your VIP customers are the best of the best in your database. This means they’re the most receptive to your emails and the most likely to take action once you send them something. Sending your new content to them and seeing how your results go, or simply asking for feedback, can provide a glimpse of how your campaign will perform among your wider audience! Plus, it reduces the risk of harming deliverability should the opens, clicks and sales not translate the way you had hoped.
