We have passed the midyear mark. Do you know what that means? There are only six months until Christmas. Scary, right? But it is so much more than a countdown to the end of the year.
We have learned a lot in the first six months, including how quickly the face of e-commerce is changing. Discounting is becoming a challenge, and email, once a tool for hard selling and constant promotions, has evolved into a tool for customer loyalty and retention. That is why traditional marketing does not always hit the nail on the head anymore.
As you reset this new financial year, consider how you can turn email into a platform for education, idea sharing and loyalty building. One of the greatest ways is by aligning with calendar events. Some of our favourites this July, week by week:
Evergreen Idea: It's Not All In the Product
You spend so much time telling people why they should buy your products, the features, what the product does for them, how it serves a purpose in their lives. But how much time do you spend on the hidden elements that make your brand uniquely special? Think about the factors that add true personality.
What makes you different
Customers are shopping for experiences that matter to them. Gently reminding them about what makes you different, beyond your product offering, can be what drives more sales in the long term.
Ready when you are
Reset your email strategy this new financial year
If you would like your monthly campaigns planned around a loyalty-first strategy, our team can map and design them for you.
Chat with our team
