We’ve passed the midyear mark! Do you know what that means? There are only 6 months until Christmas! Scary, right? But it’s so much more than just a countdown to the end of the year. 

July marks the start of the financial year, and for many brands, it’s the chance to reset, recalibrate and start something new once more. We’ve learned a lot in these first six months of the year, including how the face of e-commerce is changing quickly. 

Discounting is becoming a challenge for businesses. Email, which was once a tool for hard selling and consistent promotions, has continued to evolve into a tool for customer loyalty growth and retention. 

That’s why traditional marketing doesn’t always hit the nail on the head anymore. 

As you reset this new financial year, take the time to consider how you can turn email into a platform for education, idea sharing and loyalty building. One of the greatest ways to do this is by aligning with calendar events throughout the year. 

Some of our favourites this July include: 

July Dates Of Celebration 

July 1: International Reggae Day

July 3: International Plastic Bag Free Day 

July 4: Alice In Wonderland Day

July 5: NAIDOC Week Begins

July 6: International Kissing Day 

July 7: World Chocolate Day 

July 8: Be A Kid Again Day

July 10: Matariki 

July 1: World Kebab Day

July 11: World Population Day 

July 12: Etch A Sketch Day

July 13: Embrace Your Geekness Day

July 14: Cow Appreciation Day

July 16: World Snake Day

July 18: World Listening Day

July 19: International Karaoke Day

July 20: International Chess Day

July 21: National Lamington Day

July 22: World Brain Day

July 25: Christmas In July 

July 24: World Self-Care Day

July 26: Parents' Day 

July 27: Sleepy Head Day

July 28: World Nature Conservation Day

July 29: World Lipstick Day

July 30: Paperback Book Day

Evergreen Idea: It’s Not All In The Product 

You spend so much time in your emails telling people why they should buy your products. You may highlight the features, what the product does for them and how your product can serve a purpose in their lives. But, how much time do you spend telling people about those hidden elements that make your brand uniquely special? 

Think about those factors that add true personality to your brand. It could be that you hand-wrap each product, or that a portion of all proceeds is donated to charity. Perhaps each delivery comes with free after-sales service. 

Customers are no longer just purchasing products. They are shopping for experiences that matter to them. For this reason, gently reminding them about what makes you different beyond your product offering can be what drives more sales in the long term.