Everyone needs a little pick-me-up during the cold winter months. Where your brand can step in and be the hero is giving them something to look forward to, exciting their inbox and making them smile, even through their runny noses.
Now that the EOFY sales are wrapping up, consider turning your email campaigns away from a sell, sell, sell approach and more toward a value add and loyalty-building approach. Spend the next few weeks formulating emails that build stronger bonds with your customers.
One way to build loyalty is by celebrating with your customers or showing them the behind-the-scenes of what’s happening at your brand. And what better way to do so than by aligning your celebrations with these July events:
July Days of Celebration
July 1: Territory Day (NT)
July 1: International Joke Day
July 2: World UFO Day
July 3: Plastic Bag Free Day
July 6: World Fried Chicken Day
July 7: World Chocolate Day
July 7: NAIDOC Week Begins
July 11: World Population Day
July 13: World Rock Day
July 14: Bastille Day
July 14: International Non-Binary People’s Day
July 15: World Youth Skills Day
July 16: World Snake Day
July 17: World Emoji Day
July 18: Mandela Day
July 20: International Chess Day
July 20: International Cake Day
July 21: National Lamington Day
July 22: World Brain Day
July 24: International Strange Music Day
July 25: Christmas in July
July 28: Parents’ Day
July 30: International Day of Friendship
July 31: National Tree Day
Evergreen Idea: The Little Wins
Continuing on our theme of celebrations and partying with your customers, it’s important to remember that not every email needs to have a sales element to it. If you don’t know what to write about or feel like you’ve been using % off discounts too often, it may be time to pivot your strategy.
When you’re looking for something fun and unique for your emails, try celebrating your recent wins, no matter how big or small. This could include a great review left behind by a customer, a personal win in the founder’s life or even a massive business milestone, such as your 10,000th sale. Celebrating these wins with your customers reminds them that your brand is inherently human, making them feel all the more inclined to purchase from you in the future.
