Can you feel the chill in the air? June is settling in quickly, giving us darker mornings and early evenings, and a feeling as though the days are all the shorter. For your customers, these first months of winter can feel exhausting and make them feel limited in time. This means less availability to window shop and explore the collections from their favourite online brands.
During these chilly months when sales may be low, effective emails and a killer End of Financial Year sale can ensure June goes off with a hit. Looking for inspiration? Some of our favourite events to leverage this month include:
June Days of Celebration
June 1: World Reef Awareness Day
June 2: Italian National Day
June 3: Mabo Day
June 3: World Bicycle Day
June 5: World Environment Day
June 6: National Day of Sweden
June 7: World Food Safety Day
June 8: World Oceans Day
June 8: World Gin Day
June 12: World Falafel Day
June 13: World Softball Day
June 14: World Blood Donor Day
June 15: World Martini Day
June 15: World Surfing Day
June 16: World Sea Turtle Day
June 18: World Sushi Day
June 20: World Refugee Day
June 21: International Day of Yoga
June 21: Winter Solstice
June 22: World Rainforest Day
June 24: World UFO Day
June 25: World Vitiligo Day
June 28: International Body Piercing Day
June 30: World Asteroid Day
June 30: End of Financial Year
Evergreen Idea: The Meet The Team
Adding a face to your brand wherever possible can help your business feel more real and approachable. If you have an email that is slightly shorter in length and want to add some additional content, don’t underestimate the power of a meet-the-team block.
It doesn’t need to be all about the founder, either. Writing about a new employee, a recent achievement of an old staff member or some exciting news from inside your company can add that human element your emails need to feel more relatable and approachable.
