June is here, and as the weather gets colder, you may find yourself working harder to win the attention of your database. Aside from Christmas in July, we are past all the usual key calendar events, and until Father’s Day in September, it’s relatively quiet now.
This means your customers are likely seizing the opportunity to save a few extra dollars before the marketing gods determine it’s time to spend again. It’s why mid-season sales and winter clearances are so popular. Without a reason to shop, many customers hide in their shells. But, while these promos typically work fantastically for those selling large goods, such as cars, furniture and appliances, discounting at this time of year is not always viable for all ecommerce vendors.
So, what do you do?
Targeting calendar events allows you to still maintain customer interest without feeling like you need to promise the world to your database, and there are many events in June that you can use to your advantage.
June Days Of Celebration
June 1: National Meat Pie Day
June 4: National Cheese Day
June 4: Global Running Day
June 5: National Doughnut Day
June 5: World Environment Day
June 8: World Oceans Day
June 9: Donald Duck Day
June 10: National Ballpoint Pen Day
June 11: International Lynx Day
June 13: International Axe Throwing Day
June 14: World Blood Donor Day
June 16: National Vegemite Day
June 16: World Sea Turtle Day
June 18: International Sushi Day
June 18: International Panic Day
June 19: Juneteenth
June 20: World Refugee Day
June 21: International Yoga Day
June 21: World Music Day
June 22: World Rainforest Day
June 27: International Pineapple Day
June 29: International Mud Day
June 30: Social Media Day
Evergreen Idea: The Reverse Offer
Discounting doesn’t always work for businesses, and that’s okay! Even when discounting does work, you don’t want it to become your whole business model. However, customers are almost always looking for a reason to purchase. If they don’t have a need to fill or a gift to purchase, it can sometimes be tricky to convince them to order without an offer.
But what if you reverse the offer on them? Promotions that offer post-purchase vouchers, for example, don’t immediately impact you financially, but give customers the chance to save again later.
You can also incentivise your customers by making them feel as though they are giving back. For example, you can run a promotion where a percentage of proceeds go to charity. This small feel-good effort is sometimes all the push customers need to make a purchase with you.
Not sure how to win over your customers this June? The Email by Design team can help you devise a strategy that sells. Get in touch to book a free 15-minute consultation.
