June is here, and as the weather gets colder, you may find yourself working harder to win the attention of your database. Aside from Christmas in July, we are past all the usual key calendar events, and until Father's Day in September, it is relatively quiet now.

This means your customers are likely seizing the chance to save a few extra dollars before the marketing gods decide it is time to spend again. It is why mid-season sales and winter clearances are so popular. Without a reason to shop, many customers hide in their shells.

Targeting calendar events lets you maintain customer interest without feeling like you need to promise the world. There are plenty of events in June to use to your advantage.

Evergreen Idea: The Reverse Offer

Discounting does not always work for businesses, and that is okay. Even when it does work, you do not want it to become your whole business model. But customers are almost always looking for a reason to purchase. If they do not have a need to fill or a gift to buy, it can be tricky to convince them without an offer. So what if you reverse the offer on them?

Making customers feel as though they are giving back can be just as motivating as a discount. These reverse offers keep your margins healthy while still giving people a reason to shop with you this quiet season.