Winter is only a month away. Can you believe it? We know we can’t!
It is getting all the more challenging to get out of bed in the morning now. And those cool nights make it all the easier to snuggle right back under the covers straight after dinner.
During this time of year, your customers will naturally be more sluggish and fatigued, even if they’re getting a full eight hours of sleep. Even if long-form emails are normally successful for you, try to keep your word counts tight, designs short and content-load light to ensure you aren't pushing their attention spans too far.
You also have many events that you can market to this year to make your emails all the more grabbing and exciting. They include:
May Days of Celebration
May 1: International Workers’ Day
May 3: Wild Koala Day
May 3: World Press Freedom Day
May 4: Star Wars Day
May 5: Cinco De Mayo
May 5: International Compost Awareness Week Starts
May 7: World Laughter Day
May 7: World Asthma Day
May 12: Mother’s Day
May 13: Mental Health Awareness Week Starts
May 14: World Fair Trade Day
May 15: International Day of Families
May 15: Dinosaur Day
May 17: International Day Against Homophobia, Transphobia and Biphobia
May 17: Endangered Species Day
May 19: Outdoor Classroom Day
May 20: World Bee Day
May 23: Australia’s Biggest Morning Tea
May 23: World Turtle Day
May 26: National Sorry Day
May 27: National Sunscreen Day
May 31: Last Day of Autumn
Evergreen Idea: The Product Demo
Even the easiest products may need to be explained in detail so your customers can understand all the benefits you offer. Otherwise, they may compare it to similar products that may not have the same uses and advantages as yours. For this reason, having a video or series of image blocks that showcase the benefits of your product, which you include in your campaigns from time to time, can help your customers comprehend why it is a need in their life (rather than a want).
