If you have been following along with our blogs, we have been speaking about Black Friday a lot. It is no wonder, either. It is one of the biggest sales periods of the year for most brands.

However, it may have fooled you into thinking that Black Friday is the only sales campaign and calendar event to look forward to in November. While it is certainly the biggest, it is only a large fish in the sea of events, special days and festivities to celebrate.

Need to keep your audience engaged before you launch your sale? Or maybe you are choosing to blacklist Black Friday this year, but do not want to fall into the background. No matter your reasoning, there are many exciting events you can still target this November, and we have detailed some of our favourites below.

The Big Sales Moments

Yes, Black Friday is the headline act. But it is far from the only commercial date worth building a campaign around this month.

November Calendar Events

Beyond the sales, here is a full month of special days to keep your inbox engaging, before, during and after your promo.

Evergreen Idea: Use Emojis to Break Up Text

When you create your emails, you are likely composing them on your desktop or tablet. This makes it easy to add more text or talk more, as it does not seem like your copy is taking up too much of your screen. However, on mobile, even small blocks of copy can look much larger.

Now, imagine you are telling a story, recounting an event, or even just adding some education to your emails. These typically require a lot more text. On mobile, this can quickly become overwhelming, as large blocks can seem to roll on forever, building potential email avoidance.

If you have tried cutting down your text but still feel everything is necessary, do not underestimate the power of an emoji. For customers who are skimming your emails and only half-reading, adding an emoji naturally draws the eyeline to the critical pieces of information you want them to see. It also makes text seem less intimidating by adding natural breaks.

Do not be scared. Add in that love heart or firework and see how it transforms your conversion rates.