Is that the smell of gingerbread in the air? No. Maybe it’s just the excitement for the end of the year and Christmas that’s got us all amped up. While it’s only now November, we’re now officially in the last weeks of the year, meaning it’s time to plan for the big and looming Black Friday, get ready to set your 2025 goals and ensure your customers have your products on the top of their wish lists.

But it’s not all storewide sales, candy canes and cinnamon lattes. While we’re still waiting for Santa to start packing his sack, here are some events you can market toward to keep your customers engaged and purchasing.

November Days of Celebration

November 1: Movember Begins 

November 1: All Saint’s Day

November 2: All Soul’s Day

November 5: Melbourne Cup Day

November 9: World Freedom Day 

November 10: International Accounting Day 

November 11: Remembrance Day 

November 12: World Pneumonia Day 

November 13: World Kindness Day

November 14: World Diabetes Day

November 15: Clean Out Your Refrigerator Day 

November 17: International Student’s Day

November 19: International Men’s Day

November 21: World Philosophy Day

November 25: White Ribbon Day

November 28: Thanksgiving Day 

November 29: Black Friday

Evergreen Idea: Allow Customers To Opt Out

Sales periods, like the looming Black Friday, can mean that you are sending double, or even triple the amount of emails that you normally would. So, it’s important to give your customers a choice about receiving these emails. Allowing customers to opt out of a sale or a promotional period they aren’t interested in ensures they don’t grow tired of your brand and push that looming unsubscribe button.