Black Friday, Black Friday, Black Friday! We know you’ve heard us mention it a lot lately! We can’t help it! We’re obsessed. This time of year is super exciting for e-Commerce businesses, as it can boost their sales and amplify their results right before the end of the quarter. We are privileged to be a part of this journey for so many brands and we hope that our email inspiration has helped you, too. 

With this monster event now only a few short weeks away, your mind is likely filled with last-minute promo stress and ideas. And yes, while it’s the big blockbuster event of the month, it doesn’t need to be the only thing that you speak about until December! In fact, there are still some fun events you can market in the lead-up, which can help your customers feel a little less Black Friday overloaded. 

They include: 

November Days Of Celebration

November 1: Movember Begins 

November 1: World Vegan Day 

November 3: Recreation Day 

November 4: Melbourne Cup

November 5: Stress Awareness Day

November 10: Sesame Street Day 

November 11: Remembrance Day

November 11: Singles Day 

November 12: World Pneumonia Day

November 13: World Kindness Day 

November 16: International Day For Tolerance 

November 17: International Students’ Day

November 19: World Toilet Day 

November 20: Hanukkah

November 20: Universal Children’s Day  

November 21: Use Less Stuff Day 

November 22: Go For A Ride Day

November 23: Doctor Who Day 

November 24: Unique Talent Day 

November 26: World Olive Tree Day 

November 28: Black Friday 

Evergreen Idea: The Customer Questionnaire 

Knowing your customer demographics can help you devise high-performing emails. Unfortunately, however, when customers usually sign up for email, they likely only provide minimal information, such as their name, email address, phone number and birthday. 

Setting and forgetting these customers means your gateway to knowledge ends there. However, including a small block in your emails for customers to provide critical information, such as their age, postal code, gender or favourite colour (depending on what is important to you), can help you piece together your missing details. Before long, you’ll have a deepened understanding of your database, which can help you plan campaigns that speak more clearly and more confidently.