November is approaching fast, and so is Black Friday. We know you have heard us mention it a lot lately. We cannot help it, we are obsessed. This time of year is super exciting for e-commerce businesses, as it can boost sales and amplify results right before the end of the quarter. We are privileged to be part of this journey for so many brands, and we hope our email inspiration has helped you too.

With this monster event only a few short weeks away, your mind is likely filled with last-minute promo stress and ideas. And yes, while it is the big blockbuster of the month, it does not need to be the only thing you speak about until December. There are still fun November dates you can market in the lead-up, which help your customers feel a little less Black Friday overloaded.

Evergreen Idea: The Customer Questionnaire

Knowing your customer demographics helps you devise high-performing emails. Unfortunately, when customers sign up, they usually provide only minimal information: name, email, phone number and birthday. Set and forget those customers, and your gateway to knowledge ends there.

Including a small block in your emails for customers to add critical information, such as their age, postcode, gender or favourite colour (depending on what matters to you), helps you piece together the missing details. Before long, you will have a deepened understanding of your database, which helps you plan campaigns that speak more clearly and more confidently.