We’re now officially in the second half of the year. 2025, where did you go? We’ve had such an amazing year already. We know how the mid-year can be, though. A slump truly is the best word to describe it.
With the holidays so far in the distance now, for many of us (and your customers), it can feel like a long time since a break has been had.
So, when your customers are caught up in the burnout trail, what can you do to ensure your emails still hit the nail on the head? Marketing toward calendar events and exciting observances works. This is because they help your emails stand out, do something different and inject a little fun into your customers' days.
Here are some of our favourites this month:
July 1: International Tartan Day
July 1: International Reggae Day
July 2: International Plastic Bag Free Day
July 4: US Independence Day
July 6: NAIDOC Week Begins
July 6: International Kissing Day
July 7: World Chocolate Day
July 11: World Population Day
July 12: National Simplicity Day
July 12: Malala Day
July 14: Bastille Day
July 15: Social Media Giving Day
July 15: World Youth Skills Day
July 16: World Snake Day
July 17: World Emoji Day
July 18: Nelson Mandela Day
July 19: Pyjama Day
July 21: National Lamington Day
July 22: International Brain Day
July 24: Tell An Old Joke Day
July 25: Christmas in July
July 26: Love Parks Week Begins
July 29: International Tiger Day
July 30: World Friendship Day
Evergreen Idea: The Customised Welcome Series
One of the biggest holes businesses fall into is thinking their welcome series needs to be generic, and remain generic, for all eternity. But that is not the case. We recommend starting with something standard to ensure you have something going out to your database. However, it doesn’t need to stay this way forever.
For example, if your sign-up has a quiz attached to it, you may differentiate the emails customers receive based on their responses. Similarly, if your customers click different links or show more interest in specific products, you can funnel them into various sections of your welcome series.
This guarantees they are receiving content that is most up their alley, meaning they are more likely to purchase when the time comes.
To make a start, try asking your customers which product ranges they are most interested in. You can then use show/hide blocks in your emails to ensure all product recommendations they receive are well-aligned and hit the mark.
