July campaign ideas are here, and it is time to energise your mid-year marketing. We are now officially in the second half of the year. 2025, where did you go? We have had such an amazing year already. We know how the mid-year can be, though. A slump truly is the best word to describe it.
With the holidays so far in the distance now, for many of us (and your customers) it can feel like a long time since a break has been had.
So, when your customers are caught up in the burnout trail, what can you do to ensure your emails still hit the nail on the head? Marketing toward calendar events and exciting observances works. This is because they help your emails stand out, do something different and inject a little fun into your customers' days.
A themed campaign is the quickest way to move your sends from flat to fun. Here is a full month of excuses.
July Campaign Ideas Calendar
Evergreen Idea: The Customised Welcome Series
One of the biggest holes businesses fall into is thinking their welcome series needs to be generic, and remain generic, for all eternity. But that is not the case. Email by Design recommend starting with something standard to ensure you have something going out to your database. However, it does not need to stay this way forever.
Using July marketing concepts in your flows ensures your campaigns feel relevant and timely, even in the middle of the year.
Ready when you are
Want a welcome series that actually converts?
From themed July campaigns to a branching welcome flow with show and hide blocks, we can build the automations that keep your database engaged all year. Let's set yours up properly.
Let's build your flows
