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Your Emails, Deliberately Designed for Results
Your Emails, Deliberately Designed for Results
Your Emails, Deliberately Designed for Results
Email By DesignEmail By Design

Say yes to better conversions this August

Email By Design

Say yes to better conversions this August

After two months of a long and chilly Australian winter, your readers may be feeling slow, sluggish, and in need of a serious pick-me-up. Fortunately, as winter begins to turn to spring, there are plenty of opportunities to re-engage your audience and drive better conversions this August with timely, energising content and promotions.

What does this mean for you? 

Every business has plenty of events that they can leverage to help inspire their audiences. So, whether you're celebrating Book Week or Friendship Day, there's plenty to get behind this month. 

Continue scrolling to discover some of our favourite hand-picked events for the month and a special Evergreen campaign idea you can use at any time of the year. 

 

Better Conversions this August and DAYS OF CELEBRATION:

August 1: The Horse's Birthday

August 1-31: National Family History Month 

August 1-31: National Stamp Collecting Month

August 4: National Aboriginal and Torres Strait Islander Children's Day

August 4: Jeans4Genes Day

August 6-13: National Homeless Persons' Week 

August 7: National Friendship Day

August 7-11: Winter Walk to School Week 

August 9: World Indigenous People's Day

August 12: International Youth Day 

August 12-20: National Science Week

August 13: International Left-Handers Day

August 15: RSPCA Cupcake Day

August 18: Vietnam Veteran's Day

August 19: World Humanitarian Day

August 19-25: Children's Book Week 

August 21-27: National Skills Week 

August 25: Daffodil Day 

August 25: Wear It Purple Day 

August 25-27: 40-Hour Famine

August 30: International Whale Shark Day

August 31: Last Day of Winter

 

EVERGREEN IDEA: THE "Hey <First Name>"

Customers like it when you speak directly to them, as opposed to a mass audience. Focus on collecting enough customer data to personalise your emails directly to them to boost conversions and improve open rates. 

You may be familiar with using first name metrics in the body text of your email, but did you know that you can also do so in the subject and preview text?

Add just the right amount of personalisation—without going overboard—to make your messages and promotional material feel more meaningful and engaging. Email by Design can help you craft personalised campaigns that truly connect with your audience and drive results.

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