The start of September marks the beginning of spring (Before we know it, it’ll be Christmas!). This means it also begins the countdown to some of the biggest sales of the year, including Click Frenzy, Black Friday and Boxing Day. While the first sales may still be two months out, September is when you should be planning your end-of-year promotions to ensure that every promotion goes out with a bang.
However, you don’t want to neglect your audience while you’re spending time behind the drawing board, and planning your next big event. While you’re putting the puzzle pieces together to guarantee you deliver a phenomenal end-of-year, here are some topic ideas for key dates in September:
September Days of Celebration
September 1: Father’s Day
September 2: World Coconut Day
September 5: International Day of Charity
September 6: Ganesh Chaturthi
September 7: National Threatened Species Day
September 8: International Literacy Day
September 8: World Physiotherapy Day
September 10: International Make-Up Day
September 12: R U OK? Day
September 16: World Ozone Day
September 17: Australian Citizenship Day
September 21: International Day of Peace
September 22: World Rhino Day
September 24: World Gorilla Day
September 22: World Car Free Day
September 23: International Day of Sign Languages
September 26: World Environmental Health Day
September 27: World Maritime Day
September 27: World Tourism Day
September 28: AFL Grand Final
September 30: International Translation Day
Evergreen Idea: Show how you’re giving back
You probably noticed that there are a lot of environmental days on the list above. Has it got you thinking about what you’re doing to give back? If you already have an initiative in place, such as donating $1 per order to charity or planting trees, be sure to communicate this to your customers frequently. It doesn’t need to be big and bold, even adding it to your email footer can help your customers understand that your brand is about more than just profits.
When deciding between your business and another, this can make customers more likely to select your brand.
