The start of September marks the beginning of spring (Before we know it, it’ll be Christmas!). This also means the countdown to some of the biggest sales of the year, including Click Frenzy, Black Friday, and Boxing Day, has begun. While the first sales may still be two months away, now is the time to start working on your September content ideas to plan your end-of-year promotions and ensure every campaign goes out with a bang.
However, you don’t want to neglect your audience while you’re spending time behind the drawing board and preparing your September content strategy. While you’re putting the puzzle pieces together to guarantee a phenomenal end-of-year, here are some September content ideas for key dates to keep your audience engaged.
September Content Ideas and Days of Celebration
September 1: Father’s Day
September 2: World Coconut Day
September 5: International Day of Charity
September 6: Ganesh Chaturthi
September 7: National Threatened Species Day
September 8: International Literacy Day
September 8: World Physiotherapy Day
September 10: International Make-Up Day
September 12: R U OK? Day
September 16: World Ozone Day
September 17: Australian Citizenship Day
September 21: International Day of Peace
September 22: World Rhino Day
September 24: World Gorilla Day
September 22: World Car Free Day
September 23: International Day of Sign Languages
September 26: World Environmental Health Day
September 27: World Maritime Day
September 27: World Tourism Day
September 28: AFL Grand Final
September 30: International Translation Day
Evergreen Idea: Show how you’re giving back
You probably noticed that there are a lot of environmental days on the list above. Has it got you thinking about what you’re doing to give back? If you already have an initiative in place, such as donating $1 per order to charity or planting trees, be sure to communicate this to your customers frequently. Incorporating these initiatives into your September content ideas can help reinforce your brand values and build deeper connections with your audience. It doesn’t need to be big and bold—even adding it to your email footer can show that your brand is about more than just profits.
When choosing between your business and a competitor, customers are more likely to select your brand when they see its unique value. Email by Design can help you craft compelling email campaigns that highlight what sets you apart and keeps customers coming back.
