With May just around the corner, we are officially entering the mid-year. Customers can feel a little frugal with their spending after Easter has come and gone. But don’t let that hold back your strategy—there’s still plenty of opportunity to connect and convert in the month of May. As the end of the financial year rolls around, you might also notice a dip in spending while customers anticipate their tax returns.
So, how do you ensure your business doesn’t draw the short end of the straw? How do you keep sales as high as possible, even when customers may not want to spend? With great email campaigns, that is.
Short on ideas? May has many exciting events you can market toward, including:
Month of May and Days of Celebration
May 1-31: Aussie Wine Month
May 1: Learn To Ride A Bike Day
May 4: World Laughter Day
May 4: Star Wars Day
May 5: Cinco de Mayo
May 10: Trust Your Intuition Day
May 11: Mother’s Day
May 12: International Nurses Day
May 14: World Stationery Day
May 15: Global Accessibility Awareness Day
May 15: National Families Week
May 17: World Whisky Day
May 18: International Museum Day
May 18: World Baking Day
May 20: World Bee Day
May 21: International Tea Day
May 21: World Meditation Day
May 22: Sherlock Holmes Day
May 23: World Turtle Day
May 25: Geek Pride Day
May 26: World Dracula Day
May 26: National Sorry Day
May 27: Nothing to Fear Day
May 28: National Burger Day
May 29: International Everest Day
Evergreen Idea: The Old School Button
It’s great to try new things with your buttons to keep your emails exciting. For example, you could use copy, such as “CURATE MY STYLE” instead of “SHOP NOW.” However, if you notice your click rates are slipping, there’s nothing wrong with going old school.
This is because being clear in your buttons, with text such as SHOP NOW, EXPLORE NOW, CLICK HERE, and HEAD ONLINE, is more direct and easy to follow. Avoiding ambiguity can also help customers who are skimming your emails understand exactly what it is you want them to do. This way, you aren’t leaving it up to chance.
If you’re not sure which strategy is the most effective for your brand, remember that an AB test goes a long way and Email by Design can help!
