Looking for ways to make your campaigns a little more unique this coming month? We've created a handy list of some of the special days to mark in May that you can use as themes in your emails (and social media). Of course, everyone will have Mother's Day marked on their calendars, but there are plenty of other occasions to highlight—from World Stationery Day to International Tea Day. Keep scrolling for more, plus an evergreen idea to tuck away for a rainy day!
DAYS OF CELEBRATION AND SPECIAL DAYS TO MARK IN MAY:
2: International Harry Potter Day + World Asthma Day
3: World Press Freedom Day
4: International Firefighters Day
5: Cinco de Mayo
6: International No Diet Day
7: World Laughter Day
12: International Nurses Day
13: International Hummus Day + World Cocktail Day
14: Mother's Day
15: International Day of Families
17: World Stationery Day
18: International Museum Day
19: International Virtual Assistants Day
20: World Whiskey Day
21: World Meditation Day + International Tea Day
22: World Biodiversity Day
23: World Turtle Day
28: National Burger Day
31: World No Tobacco Day
EVERGREEN IDEA: THE 'BUNDLE' CAMPAIGN
Everyone loves scoring a bargain, so highlight the value of buying in bulk to your subscribers! If you have pre-curated bundles in store, let your audience know how much they can save by choosing a pack instead of shopping individual items. You could also take the "spoil yourself" approach by encouraging the idea that your readers deserve to "have it all." Another bundle promo could be "create your own bundle," offering shoppers the chance to choose a certain number of items and save, say, 10%.
Email by Design can help you craft bundle-focused campaigns that are strategic, eye-catching, and designed to convert.
