Welcome to 2024! We have made it another lap around the sun, and during this time, we have learned, grown and become better versions of ourselves. This period of the year can be a bit strange for marketing, especially as many customers are still on holiday exploring the world, and some are all shopped out from Christmas. 

To make a wow during this period, it’s important to turn your focus back to brand awareness and remind customers why they should choose your business over others. Doing this with key events in mind is a great way to make an impact that is sure to help boost sales. 

Some events to market toward this month include: 

January Days of Celebration 

January 1: New Year’s Day 

January 1: Global Family Day 

January 4: World Braille Day

January 5: National Whipped Cream Day

January 5: Twelfth Night 

January 6: World Day of War Orphans

January 6: Epiphany 

January 7: Orthodox Christmas

January 8: World Typing Day 

January 10: World Hindi Day

January 15: Martin Luther King Jr Day 

January 16: National Day of Racial Healing

January 16: Global Word Search Day

January 18: Winnie the Pooh Day 

January 24: International Day of Education

January 26: Australia Day 

January 27: Holocaust Remembrance Day

January 28: International Lego Day

January 31: National Hot Chocolate Day

January 31: International Zebra Day 

Evergreen Idea: The cliffhanger 

Giving away too many of your secrets during the subject line and preview text of an email may mean your customers automatically assume it’s not for them. Try to be more evasive about what you’re talking about to generate better open and click-through rates.

For example, something like “Wishing you a happy Monday,” could be changed to “A special message inside.” While they both have a similar meaning for the reader, the latter leaves more to the imagination and can perk their interest enough to read your emails.

Remember! It doesn’t matter how well-written or well-designed your emails are if people aren’t opening them…