Welcome to 2024! We’ve made it another lap around the sun, learning, growing, and becoming better versions of ourselves. This time of year can feel a bit strange for marketing, as many customers are still on holiday exploring the world, while others are all shopped out from Christmas. That’s why it’s essential to start the marketing year on the right foot, ensuring your strategy is fresh, engaging, and ready to capture your audience’s attention.
To make a wow during this period, it’s important to turn your focus back to brand awareness and remind customers why they should choose your business over others. Doing this with key events in mind is a great way to make an impact that is sure to help boost sales.
Some events to market toward this month include:
Start the Marketing Year on the Right Foot in January Days of Celebration
January 1: New Year’s Day
January 1: Global Family Day
January 4: World Braille Day
January 5: National Whipped Cream Day
January 5: Twelfth Night
January 6: World Day of War Orphans
January 6: Epiphany
January 7: Orthodox Christmas
January 8: World Typing Day
January 10: World Hindi Day
January 15: Martin Luther King Jr Day
January 16: National Day of Racial Healing
January 16: Global Word Search Day
January 18: Winnie the Pooh Day
January 24: International Day of Education
January 26: Australia Day
January 27: Holocaust Remembrance Day
January 28: International Lego Day
January 31: National Hot Chocolate Day
January 31: International Zebra Day
Evergreen Idea: The cliffhanger
Giving away too many of your secrets during the subject line and preview text of an email may mean your customers automatically assume it’s not for them. Try to be more evasive about what you’re talking about to generate better open and click-through rates.
For example, something like “Wishing you a happy Monday,” could be changed to “A special message inside.” While they both have a similar meaning for the reader, the latter leaves more to the imagination and can perk their interest enough to read your emails.
Remember! It doesn’t matter how well-written or well-designed your emails are if people aren’t opening them. That’s where Email by Design comes in—we’ll help you craft compelling subject lines, optimize your send times, and refine your strategy to boost open rates and engagement.
