October is here, and whether you love dressing up for Halloween or just love chocolate, there is plenty to be enjoyed as we continue to defrost from winter. With Christmas on the horizon, spending will start to increase rapidly—so now’s the time to put your best campaign ideas into action and encourage your customers to buy early and save.
Trust us, you’ll thank us for it when you have less complimentary gift wrapping to complete in the lead-up to Christmas.
Plus, with events like World Mental Health Day and Grandparent’s Day, there are countless reasons to host a unique campaign this month.
Keep reading to discover a range of October campaign ideas and celebrations and key dates to get behind.
October Campaign Ideas and Days of Celebration
October 1-31: ADHD Awareness Month
October 1-31: International Walk to School Month
October 1: International Day of Older Persons
October 2: International Day of Non-Violence
October 2: World Habitat Day
October 4-10: World Space Week
October 5: International World Teacher’s Day
October 6: World Smile Day
October 9: Word Post Day
October 10: World Mental Health Day
October 11: UN International Day of the Girl Child
October 15-21: Invisible Disabilities Week
October 16-22: National Nutrition Week
October 16: World Food Day
October 16-22 - Aussie Backyard Bird Count
October 21-29: Children’s Week
October 24: United Nations Day
October 29: Grandparents Day
October 31: Halloween
Evergreen Idea: The Rhetorical Question
Your customers may not be able to speak with you and receive an immediate response via email, but asking them a question in your emails is still a great way to boost engagement (and, in turn, your click rates). Whether it's something simple for market research—like their favourite weekend activity—or a fun riddle that unlocks a special discount code, interactive campaign ideas like these can significantly improve your performance.
When deliverability is concerned, even a single question can make a monumental difference to your opens, clicks, and engagement rates. Email by Design can help you craft creative campaigns that ask the right questions and spark real interaction
