It is nearly August, which means the weather is changing yet again. Can you believe it? This year has gone by so quickly (but do they not all). Just yesterday we were telling you all the exciting things 2026 had in store, and now we are starting to close the door on it.

Around this time of year, as crazy as it sounds, customers start thinking about Father's Day, Christmas and even their 2027 holidays. When they are thinking so far into the future, they can forget about the now, so spending can take a hit if you are not on top of your marketing.

After seven months of talking to your database, you may feel like you are pulling at strings for your next campaign idea. Friendly reminder: not every campaign needs to be life-changing or have a wow-factor. Sometimes, simply celebrating key calendar events is enough to get customers excited again, and more importantly, ready to purchase. Not sure which to target? Here are some of our favourites for August.

Evergreen Idea: Customise Your Greetings

Your greeting is the first thing people read after your hero banner, so are you making a great impression from the start? Greetings like Hi, Hello and Hey are warm, but they are also what most brands use, so they do not set you apart instantly. It can take a bit more reading before people recognise who is emailing them, which fragments relationship-building.

A simple greeting change does not need to be anything crazy. Swapping to something repeatable, and making it your catchphrase, builds better familiarity with your database. They are not huge shifts, but they add that extra friendliness and recognition you may not get otherwise.