It’s nearly August, which means the weather is changing yet again! Can you believe it? This year has gone by so quickly (but don’t they all). Just yesterday, we were telling you all of the exciting things that 2026 had in store, and now, we’re starting to close the door on it.
Around this time of year, as crazy as it sounds, customers start thinking about things like Father’s Day, Christmas and even their 2027 holidays! When they’re thinking so far into the future, they can occasionally forget about what’s happening in the now, meaning spending can take a hit if you’re not on top of your marketing!
After 7 months of talking to your database, however, you may feel like you’re pulling at strings for your next campaign idea. Friendly reminder: not every campaign needs to be life-changing or have an attached wow-factor! Sometimes, simply celebrating key calendar events and days is enough to get your customers excited again, and more importantly, ready to purchase!
Not sure which ones to target? Here are some of our favourites for this August.
August Dates Of Celebration
August 1: World Wide Web Day
August 2: Psychic Day
August 6: International Scuba Day
August 7: International Beer Day
August 8: International Cat Day
August 9: Betty Boop Day
August 10: World Lion Day
August 11: Son and Daughter Day
August 12: World Elephant Day
August 12: World Calligraphy Day
August 13: International Left Handers Day
August 15: International Geocaching Day
August 16: Roller Coaster Day
August 18: Bad Poetry Day
August 19: World Photography Day
August 20: International Hawaiian Pizza Day
August 21: Men’s Grooming Day
August 22: World Plant Milk Day
August 23: International Hashtag Day
August 24: Vesuvius Day
August 25: Kiss and Make-Up Day
August 26: Women’s Equality Day
August 29: International Cosplay Day
August 30: Frankenstein Day
Evergreen Idea: Customise Your Greetings
Your greeting is the first thing people will read in your email after your hero banner. So, are you making a great impression from the start? Greetings, like Hi, Hello and Hey, are warm, but are also what most brands use, meaning they don’t set you apart instantly. It may take a bit more reading before people really recognise who is emailing them, which can fragment relationship building.
A simple greeting change doesn’t need to be anything crazy! Swapping to something repeatable and making it your catchphrase can help build better familiarity with your database. Some of our favourites include salutations, howdy, hola and even welcome back! They aren’t huge shifts, but they add that extra friendliness and recognition you may not get otherwise.
