The team at EBD have worked with many different Flows. They each have their own secret power and can be customised to achieve amazing objectives for a variety of businesses.
Yet between you and me… there’s a favourite! It’s the Welcome Flow. Well…. It’s only because we genuinely believe that the Welcome Flow is the most important flow of the lot! It is also the most profitable flow and if we have your attention now… let us share why this Flow can change your business.
Did you know that a Welcome email can generate up to 360% MORE revenue than any other promotional email? The reason lies in the psychology of your “new customers” who have willingly given you permission to email them….when they submit their email address to you via a Sign Up form.
INTRODUCE VALUE
From there… it is crucial for you to jump in and take advantage of their interest and their buying momentum. Customers are keen on what your brand has to offer and the Welcome Flow should immediately be the tool that allows you to say hello and introduce your products. It should also clearly share the value that you can bring to these “new” and willing customers.
GET AHEAD OF YOUR COMPETITORS
The crazy thing is how under utilised the Welcome Flow is. Did you know that only 39% of brands actually bother to send a Welcome email to their newly subscribed “potential” customer? That means almost half of businesses including your competitors are not doing it!
Give yourself the competitive advantage and get ahead of your competitors. That is how powerful the Welcome Flow is.
LOOK AT THE STATS
If you are still wondering how effective the Welcome Flow can be, here are a handful of other statistics to prove our case!
- Average open rates for Welcome emails are at 50%. Some even higher. Yes… they get READ!
- Average click through rates are at 26.9%
- These metrics show high engagement and ultimately lead to an incredible 0.94% conversion rate compared to 0.10% on an ordinary email.
If you’re not quite sure where to begin or how to build your Welcome Flow, we can help!
Having worked with many different brands, we can lend our expertise to tailor the Welcome Flow to your business needs – making it even more potent and relevant to your targeted customers. Simply check out our Set Up Services and select the right package for you.
