When sending out an email, you may throw caution to the wind and hit all subscribers with the thought; "the more recipients, the merrier," but we're here to let you in on a secret: that act is in fact, a huge no-no! Skip the 'blasting' and start maximising your email marketing success. Here's what to keep in mind...
Issues with "blasting" your entire email list :
Decreased Deliverability: Sending emails to a large number of inactive or disengaged subscribers can harm your email deliverability. ISPs may perceive such behaviour as spam-like or irrelevant, resulting in your emails being filtered to spam folders or blocked altogether. This can significantly reduce the visibility and reach of your campaigns, negatively impacting your overall email marketing effectiveness.
Lower Engagement Rates: When you send emails to recipients who have little interest or interaction with your brand, the likelihood of low engagement rates increases. Low open rates, click-through rates, and conversions can occur when your messages are sent to a disinterested audience. This can lead to wasted resources, lower campaign performance, and hindered efforts to build meaningful customer relationships.
Poor Brand Reputation: Customers can become annoyed and think poorly of your brand, which damages their loyalty.
More Unsubscribers and Spam Complaints: If you're not careful with how you strategise email campaigns and sends, people will simply run away!
Make sure you consider all this in your next scheduling efforts. Know who you're targeting and send only to those segments, making sure your emails are only received by a relevant audience. Know their customised needs and interests and ensure that your campaigns suit them.
Need help with your segmentation strategy? Book a 15 minute call to discuss your needs today!