Email marketing, like all marketing, is one of those that you can do on your own. After all, it doesn’t take much to put some images and words together and call it a day. For this reason, many business owners are reluctant to work with an email marketing agency.
But, can you really guarantee that this means your email efforts are effective?
Without powerful branded copy, high-value designs, strategic segmentation, proper flow builds and a strong email strategy, among other things, your emails won’t reach half of their potential. They may even end up costing you more in platform fees than what you end up making back.
With this in mind, is a marketing agency worth the benefits?
Let’s start from the beginning…
What are the real reasons that people avoid email marketing agencies?
They can do it themselves
Primarily, business owners may choose to do the work themselves as they believe the ROI they’re achieving is good. With this in mind, if they are already seeing minimal returns, such as a couple of purchases from every email, they may not be able to justify the costs of bringing an agency on board.
Not knowing how much better their emails can get
Small business owners have likely accepted that there will be some limitations in their marketing. So, they may take their current performance as their limit. Without prior experience with an agency, they may not know just how much of an improvement they will see. This drives them to do it on their own. While this is great for a start-up, in the long term, it can significantly impede profits and database health.
What are the benefits of working with an email marketing agency?
Yes, working with an agency comes with a cost. However, choosing the right email marketing agency can help you experience a wealth of benefits. They include:
Relevant content and consistent branding
Email marketing agencies, like the Email By Design team, have worked with countless brands. They understand which messages are the most relevant at certain times of the year and what can be done to help you capitalise on what’s trending with your database. The Email By Design team also has in-house graphic designers, copywriters and email experts to help ensure your emails remain consistently branded and high quality.
Access to specialised skills
As mentioned above, the Email By Design agency has an in-house team of experts. To hire these yourself may come at a large expense, which could impede profits significantly. Though email marketing agencies do come at a cost, engaging with these specialists would be far more expensive if you were to do so on your own.
Avoid email fatigue
If you’ve never had to think about creating 2 - 3 email campaigns per week before, you’ll quickly learn that it can be exhausting. Fortunately, email marketing agencies have a rich asset of ideas up their sleeves, which can help guarantee you’re always sending powerful email campaigns to your customers.
With this in mind, the cost of an email marketing agency starts to feel minuscule compared to its benefits.
Email By Design is your trusted marketing agency
At Email By Design, we’re passionate about helping businesses of all sizes realise their email potential. Reach out to our team today to book a 15-minute consultation and discover how we can assist you.