Running an ecommerce business takes all-round efficiency, and one mighty eagle-eye to ensure every area of your strategy is performing at its peak. When it comes to your email marketing efforts, you'll want to make sure you're getting out what you're putting in. If you've spotted a need to maximise your ROI in this area, you've come to the right place! Read on for 3 of our favourite strategies to generate more revenue from your emails...
Segment Your Email List: One of the most effective ways to maximize email ROI is to segment your email list based on subscriber behaviour, interests, and preferences. Tailor your offers to those who are highly engaged vs the unengaged subscribers. The latter will require much more of a nudge! When you cater to your customer segments, you will notice higher open and click-through rates, which ultimately leads to more revenue.
Use Effective Calls-to-Action (CTAs): A clear and compelling call-to-action is essential for driving conversions in your emails. Make sure your CTAs are prominently placed and use action-oriented language that motivates subscribers to take the desired action of making a purchase. Have a play around with A/B testing the colour of the CTA button, the text used in these CTAs and the placement and size of the CTA button too.
- Optimize Your Email Timing: The timing of your emails can have a big impact on their success. Test different sending times and days to determine when your subscribers are most active and engaged, then adjust your sending schedule accordingly, to ensure the highest chance of generating revenue.
Give these a go as soon as you can and feel free to share your results with us!