Just as promised, we are looking more closely into cost factors today. In order for one to unlock the true potential of SMS Marketing for their business, we need to breakdown the elements that influence the cost! Embarking on the journey of SMS Marketing may open up a realm of exciting possibilities, however we can already hear you asking... but how much will it cost for us to seize this opportunity?
Let us breakdown some of the key considerations that will guide your path to success.
Factor #1: SMS Platform Fees
Some providers charge a monthly fee and others will have an annual fee for their service. If there is a wide range starting from a few dollars to a few hundred dollars, it's likely to depend on the packages and inclusions. And to make things even more complicated, some may offer a tiered pricing plan based on the number of SMS messages sent or how big your subscriber list may be.
Factor #2: Actual Message Costs
In addition to platform fees, you may incur costs per actual SMS message sent. These costs can vary depending on a range of factors. We would recommend enquiring about the length or number of characters per message and how they charge for this. Also check on the destination country especially if you're a global ecommerce business, and any extra fees associated with features such as multimedia / image attachments.
Factor #3: Subscriber Management
As your subscriber list grows, it can become more complex to apply different segmentation strategies to your SMS subscribers. Not every campaign will benefit or should be sent to the whole list. Personalisation of your SMS campaigns will be an important element of your success.
You will also need to incorporate SMS messages strategically into your existing automated Email Flows. This will achieve greater synergy for your brand.
We hope this will help in your research as you consider various SMS marketing providers that will best suit your needs and budget. You may also be curious to know that we have a great SMS Set Up package available. Feel free to check out the details here. We'd love to help!